Objective: Work with Madame Tussauds to digitally transform their business and enhance the customer experience with AR. Increase perceived ticket value and drive the purchase of ancillary products.
Solution: We are bringing the waxworks to life. Myself and the team have built a bespoke app (using facial recognition, artificial intelligence and face tracked animation) to make every celebrity a living, breathing, AR enhanced gamified collectable. As visitors move through the experience, their phones will now recognise the celebs, animated AR will appear on the waxworks as they start blinking, winking and smiling. Watch as they transform into some of their most famous characters and see what you have in common as AR displays height, star signs and unique facts. As users progress through Tussauds their phone will also become a new tool, helping to discover information about historical figures, detecting clues to solve crimes and even protecting them from an alien attack. The more celebs you interact with and collect, the higher the redeemable offers.
Results: New campaign. This will develop and change through the calendar year. Meaning customers now get an incredible physical and digital experience that changes with every visit.
