Objective: Social networks are increasingly being linked to high levels of anxiety and depression in young adults. We wanted to create a social network and content creation tool based around light hearted fun to encourage more positive mental health. A place where young adults could explore their creativity and make each other laugh and move the focus away from physical appearance and lifestyle.
Solution: BEMO users can add augmentations into their environments to create funny and unique content. It’s easy to then comment and share their creativity to start conversations whether in BEMO or on other social channels. It has a very simple UX flow, uniquely designed but intuitive UI and light touch on-boarding to get people straight into the fun. Nothing is filtered and no faces are enhanced.
Results: Myself and a small team created the BEMO brand in just over a month. We didn’t have budget to market or PR the product, so we quietly released it onto the app store 10 months ago. It has captured our target demographics imagination and so far has been featured by iTunes in 98 countries including the UK, USA, Australia and Russia and has had over 106,000 downloads.
