THE GREEN PLANET EXPERIENCE
MasterCard - Experiential VR contactless tackle for Rugby World Cup 2019
Google - Experiential AI Installation for WAIC Shanghai
Blippar - Creative showreel 2018
Blippar - AR navigation and gamification
Blippar - Kelloggs AR education and gamification campaign
BEMO - social network and content creation tool for young adults
Primark - Large scale experiential digital
O2 - Service design and digital transformation
Emart - Experiential digital and service design
Retail Design Expo - Experiential digital and physical design
Digital Design Showreel - 2016
Primark - Brand Film
Lipsy - Brand film
Jamie Davies - Showreel 2014
GALLOWS GHOST - Personal project: Wrote and directed song and video
THE GREEN PLANET EXPERIENCECreative Director for The Green Planet AR Experience. A hugely popular, sold out 5G augmented experience in Piccadilly Circus. Both a stunning app build and evocative physical build were brought together for a world first experience as audiences went on a journey of exploration and discovery with Sir David Attenborough as their personal holographic guide. Ground breaking and generation spanning UX and UI, with evocative and inspirational graphics and interactions have left audiences universally stunned and most importantly motivated and inspired to do more for our planet.
MasterCard - Experiential VR contactless tackle for Rugby World Cup 2019
Google - Experiential AI Installation for WAIC Shanghai
Blippar - Creative showreel 2018
Blippar - Kelloggs AR education and gamification campaignWe worked with Kelloggs to create a global AR campaign to help kids get back to school ready. The objective was to get kids engaged in an entertaining and educational game where they could learn and explore in a new way. We created a magical island that grows out of the cereal boxes with loads of mini games, quizzes, magical coconuts and rewards to play and explore. The campaign so far has had 750,000 downloads and has an average play time of 12 minutes with kids returning on average 4 times per day.
BEMO - social network and content creation tool for young adultsSocial network and content creation tool for young adults
Primark - Large scale experiential digitalThe brief was to create a fashion theatre for Primark. A place that was an immersive fashion experience, a social media driver and a jewel in the crown for the brand.11 interconnected transparent cinema screens were placed in the 360 degree atrium. Storyboards were brought to life as models were cast, shot on Red Epic against huge green screen backdrops. Once in the can post work on the motion graphics and animation was then applied. This was followed by multi-screen editing to ensure content travels and connects around the space before finally composing a double album of custom electronic music and sound design that swoops and pans around the atrium travelling with the content.This site now has the highest social media activity of any store in their portfolio and is now a ticketed event to gain entry.
O2 - Service design and digital transformationWhy would anyone visit a mobile phone store any more? That was the brief O2 gave us and we answered that it would be because of the experience you give your customers. From the front windows to the rear of the store we reimagined the customer journey and took pushy sales and the shouty corporate brand completely out of the picture. We replaced it with interactive and dynamic window displays that would support monthly strategic brand partnership deals. This would be supported inside by an inspire zone that would dramatically change to support the campaign each month. Locally relevant projection has characters running around the local illustrated cities while social media is pictured in thought and speech bubbles around them. Interactive zones, where people get a deeper insight into the campaigns as well as life sized packaging they can climb inside complete the store of the future. This has had a 96% approval rating, the highest number and most positive social media traffic they have ever received and they are now discussing further initiatives with me that will continue to break new ground for their market.
Emart - Experiential digital and service design
Retail Design Expo - Experiential digital and physical design
Digital Design Showreel - 2016
Primark - Brand Film
Lipsy - Brand film
Jamie Davies - Showreel 2014
GALLOWS GHOST - Personal project: Wrote and directed song and video
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